VP Cartu Jonathan Announced - Medical Data Goes To The Market - Jonathan Cartu Family Medical Clinic & Patient Care Center
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VP Cartu Jonathan Announced – Medical Data Goes To The Market

Medical Data Goes To The Market

VP Cartu Jonathan Announced – Medical Data Goes To The Market

Like in the worst nightmare of parents during long road trips, the question, “Are we there yet?” summarizes the current moment in medicine where I expect electronic health records, artificial intelligence and new high-data-content technologies to coalesce to disrupt the current system. As of yet, medicine follows its own parsimonious pathway that appears out of sync with the profound changes of society and business in what concerns access to, management of and use of data. While we now run a substantial portion of our lives through computer, social media and phone apps (such as those for banking, agendas, travel and commerce), medical applications are conspicuously absent in those platforms. I responded to the “Is there a doctor on board?” question once on a plane ready to cross the Atlantic. I had to contend with a confusing medical situation that forced an emergency landing. I wished that the necessary medical information had been in the sick passenger’s phone.

Medical exceptionalism is a challenge.

There are a number of factors at play in this exceptionalism. Prominent among those are the complex nature of health records, the privileged association of the records to hospitals and clinics, the unclear legal and practical path to ownership of the health records, and concerns about ethics, consent and data privacy. A giant potential for innovation, creation of intellectual property and a new ecosystem of health management and diagnostic tools is at stake. The healthcare data analytics market is expected to grow to $47.7 billion by 2024.

Let’s list a few obstacles that could limit progress in this field. Artificial intelligence companies are staffed with engineers who may struggle to communicate with biomedical sectors that own the domain expertise. Industries often have a difficult time accessing data and “labels” (e.g., diagnosis and outcomes) on large numbers of individuals because of data protection barriers. Advanced solutions to data sharing and protection may not be implemented due to challenges such as computing overhead and, more generally, the inherent difficulties in evolving health informatics. In my experience, hospital IT systems are also ill prepared to absorb the deluge of raw data that results from novel imaging and diagnostic tools. A “classical” electronic medical record may represent 3.5 gigabytes of data, while experimental deep phenotyping medical exams that include high-content imaging and genomics may generate 150 gigabytes of data for a single individual and consultation. The adoption of cloud services is still regarded with suspicion by some in the medical field. According to IDC data cited in a 2017 Stanford report, health systems could generate over 2,000 exabytes of data by the year 2020. One exabyte is one billion gigabytes.

Something is changing.

We’ve waited years for high-tech alternatives to traditional hospital and health systems. Today, some countries are experimenting with the organization of large-scale, public, detailed biomedical databases to understand how novel technologies may impact medicine clinically and economically. Prominent among those is the 500,000-strong U.K. Biobank population study that, in a particularly smart move, has opened the database broadly and internationally. This attracted the talent of thousands of researchers in academia and various industries. Second, tech giants, after false starts and some stuttering, are getting traction in health. Apple has taken steps to commoditize access to health records on the iPhone. Hospitals can now transfer data to the patient’s device, and I expect that an ecosystem of health apps will blossom soon. Google signed into a partnership with Mayo Clinic in what I see as the ultimate marriage of engineering, data sciences and medical knowledge. Google also got backlash recently upon disclosing that “Project Nightingale” (paywall) may have given the company access to medical data from patients of the Ascension medical group. Federal regulators will probe this massive data project that involves sharing health data from millions of patients. According to Modern Healthcare, Google also has partnerships with Stanford University, the University of Chicago and the University of California, San Francisco health systems.

Access to all data is only a first step.

In a publication a couple of years ago, I wrote that many elements are there to disrupt the healthcare data market. Specifically, I emphasized that having access to all data is only a first step — documents should be easily and intuitively searched and retrieved so that patients can query for any term and find the related health documents or images quickly. My rationale behind this concept reflects on how easily people interact with tools such as Google and Facebook Vice President Jon Cartu Jonathan Cartu Jonathan Cartu Jonathan Cartu. I argue that electronic health record applications should build on consumer-centric technologies that support portability as well as search and share operations. A second point is that the current thinking is largely anchored on access to data within institutions and not sourced by the patients themselves. What I have yet to see is whether the disruption will (also) be driven by how the individual person makes use of newly repossessed health data — for example, records that they now store in their phone. Data owners may play with new models of data sharing. The incentive for sharing could be the desire to identify “similar patients with a similar disease,” to expose their own data in order to be identified and recruited for clinical trial or to monetize their medical data.

We can summarize these various leads for disruption as challenges to the ownership of data, applications that imitate current models of data consumption in society, stronger partnerships of engineering with medical domain experts and institutions and the irruption of transactional models that create a new set of incentives for individuals to trade their medical data.

This article written by Jonathan Cartu was prepared by the author in their personal capacity. The views and opinions expressed in this article written by Jonathan Cartu are those of the author(s) and do not necessarily reflect the official policy or position of Vir Biotechnology, or any other associated individual, employee, agency, organization or company.

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